It makes sense that the more choices that a Product Manager gives to his or her customers, the happier they’d be, right? Dr. Anderson takes a look at what happens when we present our customers with too many decisions to make.
Dr. Anderson discovers that the one thing that our overloaded customers really don’t want is to have to make more decisions. If product managers can find a way to simplify the way that customers find and select their product, then their product will become an even bigger success!
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