http://www.theaccidentalpm.com/sales/a-3-step-product-manager-system-to-make-your-product-successful Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Thu, 11 Mar 2010 20:43:32 +0000 http://wordpress.org/?v=abc hourly 1 http://www.theaccidentalpm.com/sales/a-3-step-product-manager-system-to-make-your-product-successful/comment-page-1#comment-144 Dr. Jim Anderson Thu, 27 Nov 2008 21:30:57 +0000 http://www.theaccidentalpm.com/?p=200#comment-144 Stewart: bingo! It really comes down to sales and Product Management working together. The picture that comes to my mind is from those movies of old time sea battles where the cannon crews were divided into "loaders" and "fire-ers". When it comes to products, I think of Product Management as loading the sales cannon and aiming it, while Sales is responsible for the actual firing of the cannon and, of course, they are responsible for the results! Stewart: bingo! It really comes down to sales and Product Management working together. The picture that comes to my mind is from those movies of old time sea battles where the cannon crews were divided into “loaders” and “fire-ers”. When it comes to products, I think of Product Management as loading the sales cannon and aiming it, while Sales is responsible for the actual firing of the cannon and, of course, they are responsible for the results!

]]> http://www.theaccidentalpm.com/sales/a-3-step-product-manager-system-to-make-your-product-successful/comment-page-1#comment-143 Stewart Rogers Thu, 27 Nov 2008 17:19:30 +0000 http://www.theaccidentalpm.com/?p=200#comment-143 As I read this I kept thinking... product marketing, personas, win/loss analysis and call reports. With respect to product marketing, the product manager will have to evaluate whether they have the skills to assist here. With respect to personas, identifying the buyer personas can be a great tool to help Sales and Marketing target the right prospects. With respect to win/loss analysis and call reports, working with sales can be a great way to get the right introduction to do your win/loss analysis for problems (either in the product or sales process) and call reports for those key pains that may not be on your roadmap yet. As I read this I kept thinking… product marketing, personas, win/loss analysis and call reports. With respect to product marketing, the product manager will have to evaluate whether they have the skills to assist here. With respect to personas, identifying the buyer personas can be a great tool to help Sales and Marketing target the right prospects. With respect to win/loss analysis and call reports, working with sales can be a great way to get the right introduction to do your win/loss analysis for problems (either in the product or sales process) and call reports for those key pains that may not be on your roadmap yet.

]]> http://www.theaccidentalpm.com/sales/a-3-step-product-manager-system-to-make-your-product-successful/comment-page-1#comment-138 Dr. Jim Anderson Tue, 18 Nov 2008 15:51:43 +0000 http://www.theaccidentalpm.com/?p=200#comment-138 April: bingo! Just like all other product managers I can sometimes get too caught up in "the product" and forget about the work that needs to be done AFTER the product has been created. I guess in some ways we all need to be good teachers...! April: bingo! Just like all other product managers I can sometimes get too caught up in “the product” and forget about the work that needs to be done AFTER the product has been created. I guess in some ways we all need to be good teachers…!

]]> http://www.theaccidentalpm.com/sales/a-3-step-product-manager-system-to-make-your-product-successful/comment-page-1#comment-132 April Mon, 17 Nov 2008 16:15:06 +0000 http://www.theaccidentalpm.com/?p=200#comment-132 Great post! I agree that helping the sales force figure out the best customers to call on and the right customers to call on inside those accounts is one of the post important things that product managers can do. In my mind it is critical for the sales force to understand your segmentation and good segmentation should make it clear what the profile of a great prospect is. April Great post! I agree that helping the sales force figure out the best customers to call on and the right customers to call on inside those accounts is one of the post important things that product managers can do. In my mind it is critical for the sales force to understand your segmentation and good segmentation should make it clear what the profile of a great prospect is.
April

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