Comments on: How Product Managers Can Deal With Product Name Changes http://www.theaccidentalpm.com/product-management/how-product-mangers-can-deal-with-product-name-changes Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Fri, 03 Feb 2012 05:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dr. Jim Anderson http://www.theaccidentalpm.com/product-management/how-product-mangers-can-deal-with-product-name-changes/comment-page-1#comment-729 Dr. Jim Anderson Thu, 23 Jul 2009 21:15:14 +0000 http://www.theaccidentalpm.com/?p=585#comment-729 Scott: Ok, but only because you asked. Top reasons for changing a product's name: 1. The product has changed significantly and you want to communicate that it now has more value. 2. There is a bad association with the old product name ("ValueJet" -> "AirTran") and you need to get away from it. 3. You want to reach a market segment that wouldn't even consider your existing product ("Ben-gay"). Pitfalls: 1. You could lose the customer base that you currently have. 2. The rebranding doesn't capture the customers that you were hoping for (the "G2" failure) 3. The new name has a bad association that you didn't know about ("Nova" car name means "no go" in Mexico) Scott: Ok, but only because you asked. Top reasons for changing a product’s name:
1. The product has changed significantly and you want to communicate that it now has more value.
2. There is a bad association with the old product name (“ValueJet” -> “AirTran”) and you need to get away from it.
3. You want to reach a market segment that wouldn’t even consider your existing product (“Ben-gay”).

Pitfalls:
1. You could lose the customer base that you currently have.
2. The rebranding doesn’t capture the customers that you were hoping for (the “G2″ failure)
3. The new name has a bad association that you didn’t know about (“Nova” car name means “no go” in Mexico)

]]> By: Scott http://www.theaccidentalpm.com/product-management/how-product-mangers-can-deal-with-product-name-changes/comment-page-1#comment-727 Scott Thu, 23 Jul 2009 13:35:55 +0000 http://www.theaccidentalpm.com/?p=585#comment-727 What would be your top reasons for changing a product name and pitfalls with a product name change? What would be your top reasons for changing a product name and pitfalls with a product name change?

]]> By: Lena http://www.theaccidentalpm.com/product-management/how-product-mangers-can-deal-with-product-name-changes/comment-page-1#comment-582 Lena Wed, 06 May 2009 12:50:16 +0000 http://www.theaccidentalpm.com/?p=585#comment-582 Hi Interesting post! We split The Motley Fool (UK) into Fool and new company lovemoney.com (so lovemoney.com could focus on personal finance and Fool on investing). My colleague Verity Payne here illustrates how we went about it; http://veritypayne.com/2009/02/06/whats-in-a-name/ Hi
Interesting post! We split The Motley Fool (UK) into Fool and new company lovemoney.com (so lovemoney.com could focus on personal finance and Fool on investing). My colleague Verity Payne here illustrates how we went about it;

http://veritypayne.com/2009/02/06/whats-in-a-name/

]]> By: Dr. Jim Anderson http://www.theaccidentalpm.com/product-management/how-product-mangers-can-deal-with-product-name-changes/comment-page-1#comment-559 Dr. Jim Anderson Tue, 21 Apr 2009 01:24:43 +0000 http://www.theaccidentalpm.com/?p=585#comment-559 Paulo: Oh my! Many books have been written on how to choose the best name for your product - and they do a better job than I ever could. However, here's an important point - it has been my experience that the name of your product really doesn't matter. If the product is good, then it will do well. If not, then it won't. A name can make life easier for a product manger but in the end, it's the value that the customer puts on your product that will determine its success or failure. Pick a name and then move on! Paulo: Oh my! Many books have been written on how to choose the best name for your product – and they do a better job than I ever could. However, here’s an important point – it has been my experience that the name of your product really doesn’t matter. If the product is good, then it will do well. If not, then it won’t. A name can make life easier for a product manger but in the end, it’s the value that the customer puts on your product that will determine its success or failure.

Pick a name and then move on!

]]> By: Paulo http://www.theaccidentalpm.com/product-management/how-product-mangers-can-deal-with-product-name-changes/comment-page-1#comment-553 Paulo Mon, 20 Apr 2009 14:25:43 +0000 http://www.theaccidentalpm.com/?p=585#comment-553 This is a very interesting article. Do you have anything about choosing/defined a product name? This is a very interesting article. Do you have anything about choosing/defined a product name?

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