A New Way To Listen To What Your Customers Are Saying About You

February 15, 2010

A New Way To Create Ads For Your Products
Welcome to the world of the 21st Century – there seems to be a new competitor who is trying to win the attention of your customers every day. What’s a product manager to do? The answer lies in getting the message about why your product is better [...]

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Case Study: What To Do When A Large Competitor Shows Up On Your Block

February 8, 2010

Who Doesn’t Like A Little Competition?
There’s not a product manager out there who doesn’t dream of the day in which their product is the only show in town. Man – wouldn’t that be great? You wouldn’t have to worry about any real competition, you’d just be spending your time working to grow the market. And [...]

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Are You Listening To Your Customers Product Manager?

February 1, 2010

Why Bother Listening To Your Customers?
One of the best interviews that I’ve ever read was with Steve Jobs (of Apple fame) in which he scoffed at doing things like focus groups and such in order to get input for the fantastic products that Apple makes. He said that since what Apple is doing is so [...]

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Hey Customer: Would You Like Some Time With That Product?

January 27, 2010

Quick: what’s the most valuable item in the world? Gold? Diamonds? Nope, it turns out that the thing that most of us would gladly give our left arm for more of is: time. Now since I can see that you are nodding your head in agreement with this, I’ve got a question for you. Why [...]

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Product Managers Need New Product Flop Insurance

January 25, 2010

Is there any part of a product manager’s job that is more exciting then being responsible for introducing a new product? For that matter, is there any experience that can be more nerve racking than introducing a new product? If only there was some way that we could take out “flop insurance” that would help [...]

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