http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Fri, 03 Feb 2012 05:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-394 Product Management Reader: 22Jan09 | The Productologist: Exploring the Depths of Product Management Fri, 27 Feb 2009 02:29:24 +0000 http://www.theaccidentalpm.com/?p=336#comment-394 [...] The Story Of The Mustang: A Fable For Product Managers [The Accidental Product Manager] [...] [...] The Story Of The Mustang: A Fable For Product Managers [The Accidental Product Manager] [...]

]]> http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-385 What’s Happening? » Blog Archive » The Critical Importance of Sandwiching Your Writing | Write To Done Wed, 25 Feb 2009 05:36:30 +0000 http://www.theaccidentalpm.com/?p=336#comment-385 [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...] [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...]

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]]> http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-328 What’s Happening? » Blog Archive » Guilty As Charged « Reflections Sat, 14 Feb 2009 18:29:46 +0000 http://www.theaccidentalpm.com/?p=336#comment-328 [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...] [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...]

]]> http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-305 What’s Happening? » Blog Archive » Facebook Account Freezer (Hack a Facebook Account) | High Data … Fri, 06 Feb 2009 20:32:42 +0000 http://www.theaccidentalpm.com/?p=336#comment-305 [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...] [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...]

]]> http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-256 What’s Happening? » Blog Archive » Ganhadoras Da PromoçãO Victor & Leo : Nova Fm - O Seu Novo Amor … Thu, 22 Jan 2009 21:25:50 +0000 http://www.theaccidentalpm.com/?p=336#comment-256 [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...] [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...]

]]> http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-247 What’s Happening? » Blog Archive » Emacs Basics: Changing the Background Color | Sacha Chua … Tue, 20 Jan 2009 11:24:07 +0000 http://www.theaccidentalpm.com/?p=336#comment-247 [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...] [...] The Story Of The Mustang: A Fable For Product Mangers | The … [...]

]]> http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-246 Dr. Jim Anderson Mon, 19 Jan 2009 22:39:21 +0000 http://www.theaccidentalpm.com/?p=336#comment-246 Howard: well said! I guess these days we use fancy words like "niche marketing" to describe what people have been doing all along...! Howard: well said! I guess these days we use fancy words like “niche marketing” to describe what people have been doing all along…!

]]> http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-245 Howard Mon, 19 Jan 2009 22:16:14 +0000 http://www.theaccidentalpm.com/?p=336#comment-245 Great story, especially with the correction about Iacocca used the process that should be used: listen to your customers. And, it opened the door for Shelby, who took the opportunity to take a successful product and then tailor it for a different market; those sports car enthusiasts and engineers that Iacocca didn't focus on as th primary market. So the moral is; if you create something successful, you can then get the resources to expand it to alternate markets with some modifications and really get a great return on your initial investment. Great story, especially with the correction about Iacocca used the process that should be used: listen to your customers. And, it opened the door for Shelby, who took the opportunity to take a successful product and then tailor it for a different market; those sports car enthusiasts and engineers that Iacocca didn’t focus on as th primary market. So the moral is; if you create something successful, you can then get the resources to expand it to alternate markets with some modifications and really get a great return on your initial investment.

]]> http://www.theaccidentalpm.com/new-product-development/the-story-of-the-mustang-a-fable-for-product-mangers/comment-page-1#comment-244 Dr. Jim Anderson Mon, 19 Jan 2009 22:14:21 +0000 http://www.theaccidentalpm.com/?p=336#comment-244 Lou: ain't that the secret to successful product management - know what your customer is willing to pay BEFORE you make the product. I can't tell you how many times I've inherited a product that already has 100's of hours of work sunk into it even before we know who's going to buy it (or how much they are willing to pay)... Lou: ain’t that the secret to successful product management – know what your customer is willing to pay BEFORE you make the product. I can’t tell you how many times I’ve inherited a product that already has 100′s of hours of work sunk into it even before we know who’s going to buy it (or how much they are willing to pay)…

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