http://www.theaccidentalpm.com/new-product-development/customer-led-new-product-design-notes-from-the-field Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Fri, 03 Feb 2012 05:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.theaccidentalpm.com/new-product-development/customer-led-new-product-design-notes-from-the-field/comment-page-1#comment-761 Dr. Jim Anderson Thu, 27 Aug 2009 14:08:54 +0000 http://www.theaccidentalpm.com/?p=938#comment-761 Randy: thanks for the comments - I agree with everything that you said. The challenge that we all have with listening to our customers is that sometimes they don't know what they really want - they do know what their problems are and that's the key information that we need to be able to pick up. Randy: thanks for the comments – I agree with everything that you said. The challenge that we all have with listening to our customers is that sometimes they don’t know what they really want – they do know what their problems are and that’s the key information that we need to be able to pick up.

]]> http://www.theaccidentalpm.com/new-product-development/customer-led-new-product-design-notes-from-the-field/comment-page-1#comment-751 Randy Whitcroft Thu, 20 Aug 2009 12:36:20 +0000 http://www.theaccidentalpm.com/?p=938#comment-751 Interesting post. I am looking forward to reading how this plays out. To answer your question, we have had a number of our clients businesses and well as their products/services driven by customers. The key to the approach that we have found is to not only truly understand the clients requirements and needs but rather to really to focus in on the areas where value can be recognized and measured. The thought process here is that if it is not measured...chances are it is not that important in the overall scheme of things. Rather than doing this with just one customer it is about doing the exercise with multiple customers and then building the solution to meet the common needs of these multiple customers. This eliminates having a product built for one customer only. Great post. I agree with you to get rid of the projector and focus on the conversation. Whiteboards are a great resource at times like this. Again I look forward to seeing how this comes together. Thanks RW Interesting post. I am looking forward to reading how this plays out.
To answer your question, we have had a number of our clients businesses and well as their products/services driven by customers. The key to the approach that we have found is to not only truly understand the clients requirements and needs but rather to really to focus in on the areas where value can be recognized and measured. The thought process here is that if it is not measured…chances are it is not that important in the overall scheme of things.
Rather than doing this with just one customer it is about doing the exercise with multiple customers and then building the solution to meet the common needs of these multiple customers. This eliminates having a product built for one customer only.
Great post. I agree with you to get rid of the projector and focus on the conversation. Whiteboards are a great resource at times like this.
Again I look forward to seeing how this comes together.
Thanks
RW

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