http://www.theaccidentalpm.com/marketing/what-can-the-great-scion-teach-product-managers Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Thu, 11 Mar 2010 20:43:32 +0000 http://wordpress.org/?v=abc hourly 1 http://www.theaccidentalpm.com/marketing/what-can-the-great-scion-teach-product-managers/comment-page-1#comment-196 Product Management Reader: 8Jan09 | The Productologist: Exploring the Depths of Product Management Thu, 08 Jan 2009 13:39:06 +0000 http://www.theaccidentalpm.com/?p=262#comment-196 [...] What Can The Toyota Scion Teach Product Managers? [Accidental Product Manager] [...] [...] What Can The Toyota Scion Teach Product Managers? [Accidental Product Manager] [...]

]]> http://www.theaccidentalpm.com/marketing/what-can-the-great-scion-teach-product-managers/comment-page-1#comment-174 Dr. Jim Anderson Tue, 23 Dec 2008 20:09:54 +0000 http://www.theaccidentalpm.com/?p=262#comment-174 Bob: I agree that tough times will make buyers spend more time pondering each buying decision. From a product manger point of view, as you pointed out, we're going to have to do more than just marketing our products. Yes the Maslow hierarchy is always there, but you've got to remember that there are a lot of other purchasing factors: impulse, status, etc. The days of easy marketing money are gone for now, looks like we're going to have to make sure that our products do the talking for us! Bob: I agree that tough times will make buyers spend more time pondering each buying decision. From a product manger point of view, as you pointed out, we’re going to have to do more than just marketing our products. Yes the Maslow hierarchy is always there, but you’ve got to remember that there are a lot of other purchasing factors: impulse, status, etc. The days of easy marketing money are gone for now, looks like we’re going to have to make sure that our products do the talking for us!

]]> http://www.theaccidentalpm.com/marketing/what-can-the-great-scion-teach-product-managers/comment-page-1#comment-173 bob corrigan Mon, 22 Dec 2008 17:31:43 +0000 http://www.theaccidentalpm.com/?p=262#comment-173 Today's struggling buyer is less interested in identifying with a faceless coterie of like-minded consumers than they are at simply meeting their needs. In this economy, marketing dollars will suffer even as the need for product management increases, since the products that meet more basic consumer needs must be scoped, built and positioned as carefully as any other product targeted to the top of the maslow hierarchy. Today’s struggling buyer is less interested in identifying with a faceless coterie of like-minded consumers than they are at simply meeting their needs. In this economy, marketing dollars will suffer even as the need for product management increases, since the products that meet more basic consumer needs must be scoped, built and positioned as carefully as any other product targeted to the top of the maslow hierarchy.

]]> http://www.theaccidentalpm.com/marketing/what-can-the-great-scion-teach-product-managers/comment-page-1#comment-169 Best Virtual Advertising » Blog Archive » What Can The Toyota Scion Teach Product Managers? | The Accidental … Fri, 19 Dec 2008 14:10:04 +0000 http://www.theaccidentalpm.com/?p=262#comment-169 [...] unknown wrote an interesting post today onWhat Can The Toyota Scion Teach Product Managers? | The Accidental …Here’s a quick excerptWhen Toyota product managers wanted to sell the Scion brand to Generation Y buyers they had to use guerrilla marketing and sell meaning over functionality. [...] [...] unknown wrote an interesting post today onWhat Can The Toyota Scion Teach Product Managers? | The Accidental …Here’s a quick excerptWhen Toyota product managers wanted to sell the Scion brand to Generation Y buyers they had to use guerrilla marketing and sell meaning over functionality. [...]

]]> http://www.theaccidentalpm.com/marketing/what-can-the-great-scion-teach-product-managers/comment-page-1#comment-168 Your Publicity To You » Blog Archive » What Can The Toyota Scion Teach Product Managers? | The Accidental … Fri, 19 Dec 2008 14:09:33 +0000 http://www.theaccidentalpm.com/?p=262#comment-168 [...] unknown wrote an interesting post today onWhat Can The Toyota Scion Teach Product Managers? | The Accidental …Here’s a quick excerptWhen Toyota product managers wanted to sell the Scion brand to Generation Y buyers they had to use guerrilla marketing and sell meaning over functionality. [...] [...] unknown wrote an interesting post today onWhat Can The Toyota Scion Teach Product Managers? | The Accidental …Here’s a quick excerptWhen Toyota product managers wanted to sell the Scion brand to Generation Y buyers they had to use guerrilla marketing and sell meaning over functionality. [...]

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