Comments on: It’s Time For Product Mangers To Go Postal http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Fri, 03 Feb 2012 05:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Product Managers Know New Marketing Techniques Are Not Necessarily The Best | Free Articles Directory, Article Submission - IMFreakz.com http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-2352 Product Managers Know New Marketing Techniques Are Not Necessarily The Best | Free Articles Directory, Article Submission - IMFreakz.com Fri, 08 Apr 2011 11:42:14 +0000 http://www.theaccidentalpm.com/?p=395#comment-2352 [...] well over time. These include email, direct mail, and other forms of advertising. In the past few years, new marketing techniques including [...] [...] well over time. These include email, direct mail, and other forms of advertising. In the past few years, new marketing techniques including [...]

]]> By: Product Managers Know New Marketing Techniques Are Not Necessarily The Best http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-2335 Product Managers Know New Marketing Techniques Are Not Necessarily The Best Mon, 04 Apr 2011 18:02:16 +0000 http://www.theaccidentalpm.com/?p=395#comment-2335 [...] techniques that have served product managers well over time. These include email, direct mail, and other forms of advertising. In the past few years, new marketing techniques including social media and microblogging have [...] [...] techniques that have served product managers well over time. These include email, direct mail, and other forms of advertising. In the past few years, new marketing techniques including social media and microblogging have [...]

]]> By: Niche Marketing Requires Product Managers To Personalize Everything http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-1681 Niche Marketing Requires Product Managers To Personalize Everything Mon, 15 Nov 2010 04:02:34 +0000 http://www.theaccidentalpm.com/?p=395#comment-1681 [...] a lot of time creating ways to tell customers all about our fantastic product. Too bad that often the brochures, white papers, direct mail, and case studies often fall on deaf ears. It turns out that we’re actually doing a couple of things wrong: [...] [...] a lot of time creating ways to tell customers all about our fantastic product. Too bad that often the brochures, white papers, direct mail, and case studies often fall on deaf ears. It turns out that we’re actually doing a couple of things wrong: [...]

]]> By: James Wu http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-683 James Wu Thu, 18 Jun 2009 18:13:52 +0000 http://www.theaccidentalpm.com/?p=395#comment-683 Thanks for the information. There seems to be a never ending supply of great information on the net. I love learning new stuff, and will be back to read your posts regularly !! Thanks again :) Thanks, Sandy Thanks for the information. There seems to be a never ending supply of great information on the net. I love learning new stuff, and will be back to read your posts regularly !! Thanks again :)
Thanks,
Sandy

]]> By: Dr. Jim Anderson http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-314 Dr. Jim Anderson Tue, 10 Feb 2009 15:22:09 +0000 http://www.theaccidentalpm.com/?p=395#comment-314 CPM: Man, I can't reveal ALL of my product management secrets! I have actually used direct mail in the course of my PM career. I decided to use it as part of a trade up run-up campaign in order build excitement about an otherwise fairly standard product upgrade. We sent out mailings that needed to be retained and brought to the trade show and turned in to be eligible for a prize (a very nice laptop if I recall correctly). To answer your questions, we saw about a 30% take rate on this effort which we deemed to be pretty good. Since this was a telecommunications trade show (Supercomm if you must know), we got our mailing list in several different ways: previous conference booth attendees, current customers, people who had signed up for this year's show, and subscribers to Telephony magazine. MarComm handled the list building, so I've got no idea how much it ended up costing us. Oh, and this was before web advertising got hot so that really didn't count. CPM: Man, I can’t reveal ALL of my product management secrets! I have actually used direct mail in the course of my PM career. I decided to use it as part of a trade up run-up campaign in order build excitement about an otherwise fairly standard product upgrade. We sent out mailings that needed to be retained and brought to the trade show and turned in to be eligible for a prize (a very nice laptop if I recall correctly).

To answer your questions, we saw about a 30% take rate on this effort which we deemed to be pretty good. Since this was a telecommunications trade show (Supercomm if you must know), we got our mailing list in several different ways: previous conference booth attendees, current customers, people who had signed up for this year’s show, and subscribers to Telephony magazine. MarComm handled the list building, so I’ve got no idea how much it ended up costing us. Oh, and this was before web advertising got hot so that really didn’t count.

]]> By: Postal http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-310 Postal Tue, 10 Feb 2009 13:04:49 +0000 http://www.theaccidentalpm.com/?p=395#comment-310 Weally, Doc? You actually seem to be a pretty good speller. Lying is not your forte. Weally, Doc? You actually seem to be a pretty good speller. Lying is not your forte.

]]> By: The Cranky Product Manager http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-308 The Cranky Product Manager Mon, 09 Feb 2009 05:21:15 +0000 http://www.theaccidentalpm.com/?p=395#comment-308 Dr. Jim, You didn't tell us.... Have YOU actually used direct mail in your capacity as a product manager? How many times? What response rate did YOU see? For what industry and what type of products? Did you obey your rules? where did you get your mailing list? How much did it cost? How did it compare to web advertising? Tell us more. Dr. Jim, You didn’t tell us…. Have YOU actually used direct mail in your capacity as a product manager? How many times? What response rate did YOU see? For what industry and what type of products? Did you obey your rules? where did you get your mailing list? How much did it cost? How did it compare to web advertising? Tell us more.

]]> By: Dr. Jim Anderson http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-306 Dr. Jim Anderson Sat, 07 Feb 2009 03:06:23 +0000 http://www.theaccidentalpm.com/?p=395#comment-306 Postal: Ok, so here's how this one works - I'm just simply a bad speller. I wish that I could attribute my repeated misspelling of "Manager" to some sort of clever search engine tactic; however, that's just not the case. It turns out that neither Firefox nor Wordpress seem to be kind enough to produce a red squiggly line on posting titles. What this means is that I'll try to do a better job in the future; however, I'm guessing that I'll stumble again. I hope that the posting content makes up for the title...! Postal: Ok, so here’s how this one works – I’m just simply a bad speller. I wish that I could attribute my repeated misspelling of “Manager” to some sort of clever search engine tactic; however, that’s just not the case. It turns out that neither Firefox nor WordPress seem to be kind enough to produce a red squiggly line on posting titles.

What this means is that I’ll try to do a better job in the future; however, I’m guessing that I’ll stumble again. I hope that the posting content makes up for the title…!

]]> By: Postal http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-300 Postal Fri, 06 Feb 2009 16:19:24 +0000 http://www.theaccidentalpm.com/?p=395#comment-300 We'll go postal if you keep misspelling "Manager" just to hopefully get more hits. Maybe clever but annoying, gimmicky and unprofessional. We’ll go postal if you keep misspelling “Manager” just to hopefully get more hits. Maybe clever but annoying, gimmicky and unprofessional.

]]> By: It’s Time For Product Mangers To Go Postal | My Best Web Showcase http://www.theaccidentalpm.com/marketing/its-time-for-product-mangers-to-go-postal/comment-page-1#comment-299 It’s Time For Product Mangers To Go Postal | My Best Web Showcase Fri, 06 Feb 2009 16:11:39 +0000 http://www.theaccidentalpm.com/?p=395#comment-299 [...] The rest is here:  It’s Time For Product Mangers To Go Postal [...] [...] The rest is here:  It’s Time For Product Mangers To Go Postal [...]

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