Comments on: How Product Managers Can Maximize Marketing http://www.theaccidentalpm.com/marketing/how-product-managers-maximize-marketing Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Fri, 03 Feb 2012 05:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: MundaSingh123 http://www.theaccidentalpm.com/marketing/how-product-managers-maximize-marketing/comment-page-1#comment-2996 MundaSingh123 Fri, 03 Feb 2012 05:14:43 +0000 http://www.theaccidentalpm.com/?p=451#comment-2996 Dan,I find your statements contradictory In my opinion, the key here is focusing on what your customer wants and not what is different. Here you say you dont require to differ The challenge is that to be successful, you need to be ready to compare yourself to your competitors and show how you are better at helping them achieve their goals. In other words, differentiate yourself. Here you are saying that you need to be different. Dan,I find your statements contradictory
In my opinion, the key here is focusing on what your customer wants and not what is different.

Here you say you dont require to differ

The challenge is that to be successful, you need to be ready to compare yourself to your competitors and show how you are better at helping them achieve their goals. In other words, differentiate yourself.
Here you are saying that you need to be different.

]]> By: MundaSingh123 http://www.theaccidentalpm.com/marketing/how-product-managers-maximize-marketing/comment-page-1#comment-2995 MundaSingh123 Fri, 03 Feb 2012 05:11:25 +0000 http://www.theaccidentalpm.com/?p=451#comment-2995 At http://www.theaccidentalpm.com/marketing/product-manager-marketing-mistakes You are saying that one must trying to make new customers and here you are saying that Mistake: You must go out and capture new customers. At http://www.theaccidentalpm.com/marketing/product-manager-marketing-mistakes
You are saying that one must trying to make new customers and here you are saying that Mistake: You must go out and capture new customers.

]]> By: Dan http://www.theaccidentalpm.com/marketing/how-product-managers-maximize-marketing/comment-page-1#comment-444 Dan Tue, 17 Mar 2009 01:03:03 +0000 http://www.theaccidentalpm.com/?p=451#comment-444 Reading your explanation, I think we are in agreement. In my opinion, the key here is focusing on what your customer wants and not what is different. The challenge is that to be successful, you need to be ready to compare yourself to your competitors and show how you are better at helping them achieve their goals. In other words, differentiate yourself. As for your services comment, customers really are looking for the total solution (product + services). I like to say when buying something you pay with both your money and time, how much of each is what makes you pick which option. More services means more of your money and less time, fewer services = less money and more time. You can’t cheat the system, just pick what fits you. I got curious about what I was remembering too, and it was from "The Discipline of Market Leaders". I would recommend it to anyone. I can’t tell you how often I find myself quoting things from that book. Reading your explanation, I think we are in agreement. In my opinion, the key here is focusing on what your customer wants and not what is different. The challenge is that to be successful, you need to be ready to compare yourself to your competitors and show how you are better at helping them achieve their goals. In other words, differentiate yourself.

As for your services comment, customers really are looking for the total solution (product + services). I like to say when buying something you pay with both your money and time, how much of each is what makes you pick which option. More services means more of your money and less time, fewer services = less money and more time. You can’t cheat the system, just pick what fits you.

I got curious about what I was remembering too, and it was from “The Discipline of Market Leaders”. I would recommend it to anyone. I can’t tell you how often I find myself quoting things from that book.

]]> By: Dr. Jim Anderson http://www.theaccidentalpm.com/marketing/how-product-managers-maximize-marketing/comment-page-1#comment-442 Dr. Jim Anderson Mon, 16 Mar 2009 20:57:24 +0000 http://www.theaccidentalpm.com/?p=451#comment-442 Dan: I seem to recall that three ways came from "The Pursuit of Excellence", but it's been a long time since I read it! We may not be that far apart in how we see things here. My main point was that if you spend too much time trying to make your product "different", then you'll more than likely end up failing. If, as you say, you spend that time focused on better meeting your customer's needs then you'll probably succeed. In the end, it's not the product, but rather the service (you+product) that is really what your customer is buying. What do you think? Dan: I seem to recall that three ways came from “The Pursuit of Excellence”, but it’s been a long time since I read it! We may not be that far apart in how we see things here. My main point was that if you spend too much time trying to make your product “different”, then you’ll more than likely end up failing. If, as you say, you spend that time focused on better meeting your customer’s needs then you’ll probably succeed. In the end, it’s not the product, but rather the service (you+product) that is really what your customer is buying. What do you think?

]]> By: Dan http://www.theaccidentalpm.com/marketing/how-product-managers-maximize-marketing/comment-page-1#comment-436 Dan Sun, 15 Mar 2009 15:16:19 +0000 http://www.theaccidentalpm.com/?p=451#comment-436 I have to disagree with you that attempting to differentiate is a waste. I agree that we can’t all manage something as differentiated as an iPhone, but if you don’t present something unique to the market then you can only compete on price. And I would argue that low price is just one form of differentiation. People are looking for slightly different things. I read that a great place to start is to look at three aspects, price, quality, and services. From what I have seen, some businesses look for low price, others the best quality product, and others the best experience / associated services. Using this lens helped me bucket my competitors. I found that we were already focusing on one aspect and with a little effort we were able to take this message to the market. This helped me differentiate our product without trying to be everything to everyone or cutting into our margins. I have to disagree with you that attempting to differentiate is a waste. I agree that we can’t all manage something as differentiated as an iPhone, but if you don’t present something unique to the market then you can only compete on price. And I would argue that low price is just one form of differentiation.

People are looking for slightly different things. I read that a great place to start is to look at three aspects, price, quality, and services. From what I have seen, some businesses look for low price, others the best quality product, and others the best experience / associated services. Using this lens helped me bucket my competitors. I found that we were already focusing on one aspect and with a little effort we were able to take this message to the market. This helped me differentiate our product without trying to be everything to everyone or cutting into our margins.

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