Comments on: How Product Managers Can Make Their Web Site Work For Their Product http://www.theaccidentalpm.com/marketing/how-product-managers-make-their-web-site-work-for-their-product Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Mon, 15 Mar 2010 04:03:05 +0000 http://wordpress.org/?v=abc hourly 1 By: Dr. Jim Anderson http://www.theaccidentalpm.com/marketing/how-product-managers-make-their-web-site-work-for-their-product/comment-page-1#comment-811 Dr. Jim Anderson Sat, 17 Oct 2009 19:45:43 +0000 http://www.theaccidentalpm.com/?p=754#comment-811 Netra: the missing question is what problem does your product solve? If you want to promote your product, you need to answer three important questions: who is my customer, where is my customer, and what do I want my customer to do? Once you know who your customer is, you'll also know who your customer IS NOT -- you can ignore them. Once you know where your customer is (finance, retail, utility, healthcare, etc.) you'll know where NOT to focus your product promotion efforts. Finally, your product promotion needs to decide what you want your customers to do -- buy your product or move to the next step. The more expensive your product is, the more steps there will be in deciding to buy it. If the next step is to visit your web site, then get it done (at least in a preliminary form!)... Netra: the missing question is what problem does your product solve? If you want to promote your product, you need to answer three important questions: who is my customer, where is my customer, and what do I want my customer to do? Once you know who your customer is, you’ll also know who your customer IS NOT — you can ignore them. Once you know where your customer is (finance, retail, utility, healthcare, etc.) you’ll know where NOT to focus your product promotion efforts. Finally, your product promotion needs to decide what you want your customers to do — buy your product or move to the next step. The more expensive your product is, the more steps there will be in deciding to buy it. If the next step is to visit your web site, then get it done (at least in a preliminary form!)…

]]> By: Netra http://www.theaccidentalpm.com/marketing/how-product-managers-make-their-web-site-work-for-their-product/comment-page-1#comment-807 Netra Tue, 13 Oct 2009 12:45:47 +0000 http://www.theaccidentalpm.com/?p=754#comment-807 we need to release the product.. can anyone suggest what are the different ways to promot our product, and website is still under construction. thanks & regards Netra we need to release the product..
can anyone suggest what are the different ways to promot our product, and website is still under construction.

thanks & regards
Netra

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