Comments on: Up In Smoke: How Do Cigarette Product Managers Do It? http://www.theaccidentalpm.com/innovation/up-in-smoke-how-do-cigarette-product-managers-do-it Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Fri, 03 Feb 2012 05:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Randal http://www.theaccidentalpm.com/innovation/up-in-smoke-how-do-cigarette-product-managers-do-it/comment-page-1#comment-1393 Randal Mon, 12 Jul 2010 23:02:43 +0000 http://www.theaccidentalpm.com/?p=1538#comment-1393 Agreed. Finding a celebrity or industry to champion the new smokeless products could help bring them into the realm of coolness. Randal. Agreed. Finding a celebrity or industry to champion the new smokeless products could help bring them into the realm of coolness.

Randal.

]]> By: Dr. Jim Anderson http://www.theaccidentalpm.com/innovation/up-in-smoke-how-do-cigarette-product-managers-do-it/comment-page-1#comment-1373 Dr. Jim Anderson Sat, 12 Jun 2010 00:16:24 +0000 http://www.theaccidentalpm.com/?p=1538#comment-1373 Randal: you make a very good point -- peer pressure and a sense of "cool" is key to smoking (thank goodness Apple doesn't make cigarettes!). If you put your product manager hat on for a minute, you'll realize that smokeless products will have to show up in movies (and maybe on TV) before they could ever hope to catch on in a big way... Randal: you make a very good point — peer pressure and a sense of “cool” is key to smoking (thank goodness Apple doesn’t make cigarettes!). If you put your product manager hat on for a minute, you’ll realize that smokeless products will have to show up in movies (and maybe on TV) before they could ever hope to catch on in a big way…

]]> By: Randal http://www.theaccidentalpm.com/innovation/up-in-smoke-how-do-cigarette-product-managers-do-it/comment-page-1#comment-1370 Randal Tue, 08 Jun 2010 20:09:39 +0000 http://www.theaccidentalpm.com/?p=1538#comment-1370 It's the cool. No, not the KOOL. But the cool. Smokeless tobacco products are simply not cool. Chewing tobacco, for example. At best, no one knows you're chewing it. At worst, they're disgusted by the spit. There's no escaping it... smoking a cigarette looks cool to their customers. If the tobacco product managers want to succeed with their new smokeless products... they're going to need to capture the cool factor. That's their real challenge. And that's going to be tough. Randal. It’s the cool. No, not the KOOL. But the cool. Smokeless tobacco products are simply not cool. Chewing tobacco, for example. At best, no one knows you’re chewing it. At worst, they’re disgusted by the spit.

There’s no escaping it… smoking a cigarette looks cool to their customers. If the tobacco product managers want to succeed with their new smokeless products… they’re going to need to capture the cool factor. That’s their real challenge. And that’s going to be tough.

Randal.

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