http://www.theaccidentalpm.com/green/green-product-mangers-have-green-bosses Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Fri, 03 Feb 2012 05:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.theaccidentalpm.com/green/green-product-mangers-have-green-bosses/comment-page-1#comment-597 Dr. Jim Anderson Thu, 14 May 2009 00:37:47 +0000 http://www.theaccidentalpm.com/?p=655#comment-597 Lou: so you bring up a very good point - what does a product manager need to do once the rest of the company has "bought in" on going Green. I suspect that if you start broadcasting how green you are all of a sudden, then you'll confirm the skepticism that naturally exists whenever there is change. However, perhaps if you do a "slow roll" and start to talk about how you want to reduce waste, and then later on start to talk about steps that you are taking to do so then this might "bring along" your customers and make you more believable...? Lou: so you bring up a very good point – what does a product manager need to do once the rest of the company has “bought in” on going Green. I suspect that if you start broadcasting how green you are all of a sudden, then you’ll confirm the skepticism that naturally exists whenever there is change. However, perhaps if you do a “slow roll” and start to talk about how you want to reduce waste, and then later on start to talk about steps that you are taking to do so then this might “bring along” your customers and make you more believable…?

]]> http://www.theaccidentalpm.com/green/green-product-mangers-have-green-bosses/comment-page-1#comment-590 Lou Tue, 12 May 2009 15:55:57 +0000 http://www.theaccidentalpm.com/?p=655#comment-590 I agree, going Green requires buy-in from the entire company. Due to rampant "Green Washing", unsubstantiated Green claims, there is scepticism in the market whenever you make a Green claim or market a Green product. This invites scrutiny of all claims along with your manufacturing processes. Complying requires more than a Product Manager has authority or leverage to do. I agree, going Green requires buy-in from the entire company. Due to rampant “Green Washing”, unsubstantiated Green claims, there is scepticism in the market whenever you make a Green claim or market a Green product. This invites scrutiny of all claims along with your manufacturing processes. Complying requires more than a Product Manager has authority or leverage to do.

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