Comments on: Get More Customers By Offering Them A Suicide Drink http://www.theaccidentalpm.com/features/get-more-customers-by-offering-them-a-suicide-drink Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger Fri, 03 Feb 2012 05:14:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: josh duncan http://www.theaccidentalpm.com/features/get-more-customers-by-offering-them-a-suicide-drink/comment-page-1#comment-819 josh duncan Wed, 21 Oct 2009 16:30:21 +0000 http://www.theaccidentalpm.com/?p=1129#comment-819 Jim, Being able to deliver the exact product configuration can be of tremendous value to your customers. Just make sure that your customers are going to truly value this customization because in most cases, it does not come free. In order to plan and build customization into your product line takes time and usually adds costs. This can be a tremendous advantage when customization is perceived to add value. However, if your customers are not willing to pay more to get their exact configuration, you may find they can be lured away by a mass production competitor that is slightly cheaper. Thanks, Josh Jim,

Being able to deliver the exact product configuration can be of tremendous value to your customers. Just make sure that your customers are going to truly value this customization because in most cases, it does not come free.

In order to plan and build customization into your product line takes time and usually adds costs. This can be a tremendous advantage when customization is perceived to add value. However, if your customers are not willing to pay more to get their exact configuration, you may find they can be lured away by a mass production competitor that is slightly cheaper.

Thanks,

Josh

]]> By: Niel http://www.theaccidentalpm.com/features/get-more-customers-by-offering-them-a-suicide-drink/comment-page-1#comment-818 Niel Wed, 21 Oct 2009 15:48:10 +0000 http://www.theaccidentalpm.com/?p=1129#comment-818 Coincidentally, I just listened to a TED talk by Malcom Gladwell titled "What we can learn from spaghetti sauce" that addresses this very point. The gist of it is that rather than trying to make the perfect spaghetti sauce, as their competitors were doing, one manufacturer decided to make the perfect spaghetti sauceS for each taste. Now there are 36 varieties in this one particular brand. http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html Coincidentally, I just listened to a TED talk by Malcom Gladwell titled “What we can learn from spaghetti sauce” that addresses this very point. The gist of it is that rather than trying to make the perfect spaghetti sauce, as their competitors were doing, one manufacturer decided to make the perfect spaghetti sauceS for each taste. Now there are 36 varieties in this one particular brand.

http://www.ted.com/talks/malcolm_gladwell_on_spaghetti_sauce.html

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