The Accidental Product Manager
Home Of The Billion Dollar Product Manager Where You Too Can Learn To Be A Wildly Successful Product Manger
I am very embarrassed. The other day I was flipping through the TV channels and I happened to stumble across MTV’s reality show “Jersey Shore”. If you aren’t familiar with this show, it’s a reality show where cameras follow around 8 young people who grew up in New Jersey and who are now living together … Read more
Every product manager likes to think that once their customer has purchased their product, that’s the end of the story. The reality is just a bit different: for a whole bunch of reasons, our customers can change their mind about buying our product and decide to return it. What’s a product manager to do when … Read more
I’m guessing that you wouldn’tgo to work naked. Then why-oh-why are heading off to your product management job when you don’t have all of the skills that you’ll need to do the job correctly? I’m not sure if this is going to make you feel any better, but it turns out that most product managers … Read more
When a product manager finds himself / herself in charge of a product that is targeted towards a niche segment, they have to change how they mange the product. A lot of things that may not matter for a mainstream product matter a great deal when you have a smaller target market. Let’s take a … Read more
In this age of social media and short customer attention spans, product managers who are responsible for niche products are living in both the best of times and the worst of times. On one hand they have fantastic new ways of reaching out to their specific customers while on the other hand all of the … Read more
If you want to sell a lot of your product, where is the best place to try to sell it? Would it be better to go to a crowed market where there are lots of people but also lots of other product managers with similar products? Or would it be better to go into a … Read more
Ok, so first off that’s a complete lie — we’re not really talking about 1,000 links. Although, in my own defense I think that the list will eventually get to contain 1,000 links eventually. A title of “Almost 1,000 links” just didn’t seem to have enough zing… At any rate, I do have a ton … Read more
What do most product managers do whenever their product sales start to decline? No matter if it’s because customers have lost interest or if it’s because a new competitor has just shown up, we all tend to do the same thing:slash our prices. In the new competitive global marketplace this doesn’t work any more. It’s … Read more
Way back when you were just a green product manager and you were still learning the marketing ropes, I’m going to bet that someone once upon a time sat you down and told you that sometimes when there is not enough of your hot product to meet customer’s demand, this can be a good thing. … Read more
So there you are product manager, sitting on the top of the world in charge of the #1 selling brand of coffee and you’re pulling in something like $4 a cup. Then all of a sudden: blam! The global economy falls off a cliff and suddenly there are a whole bunch of competitors who start … Read more